Turville Growth Partners — Hero
Built for SaaS Founders  ·  $1M–$5M ARR

Your revenue isn't
scaling. It's a
system problem.

We help founder-led SaaS companies rebuild their revenue architecture so growth becomes predictable, repeatable, and fundable.

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$1M–$5M
ARR focus range
Revenue Architecture Blueprint™
Proprietary diagnostic framework
Revenue Architecture Score Pre-engagement audit
~ $2M
Current ARR
$20M+
Target ARR
Pipeline consistency 35%
Revenue predictability 20%
Founder dependency 89%
JED Growth Partners — Where Growth Breaks Turville Growth Partners | Revenue Architecture for Founder-Led SaaS
Where growth breaks

Most SaaS companies stall between $1M and $5M ARR. Here is exactly why.

Between $1M and $5M ARR, the founder-led model hits a wall. Pipeline turns inconsistent. Hires don't stick. Deals that should close don't. Everything still runs through the founder.

This is not a sales problem. It is not a talent problem. It is a structural failure in how the revenue system was built. The early-stage approach that created momentum is now the very thing preventing scale.

And in today's market, this is not just a growth problem. It becomes a valuation problem. Investors and acquirers see the structural fragility clearly, and they price it in.

See Why It Matters Now
Pipeline becomes inconsistent
Revenue is unpredictable month to month. Forecasting feels like guesswork because it is.
Hiring doesn't fix it
New reps and VPs underperform, not because of them, but because the system they're dropped into is broken.
The founder becomes the system
Every deal requires founder involvement. Growth is capped at founder bandwidth.
Valuation gets compressed
Investors see the dependency and price it in, often discounting the multiple at the worst possible time.
Go-to-market is misaligned
Product, pricing, and sales motion pulling in different directions with no unifying architecture.
The ARR Survival Curve

The SaaS market is brutal for the founder-led band.

The documented survival math tells the story clearly. Most founder-led SaaS companies reach $1M ARR. Almost none reach $10M. The gap between those two points is where Turville operates.

Eight documented constraints explain the cliff between $1M and $5M ARR. Turville's diagnostic measures all eight. Turville's system addresses all eight.

This is the structural reason 89% of sales transformations fail and only 11% succeed. The 89% run transformations without addressing the root constraints. The 11% install the operating system underneath.

ARR Threshold % Reaching It
$1M ARR
~60%
$3M ARR
~24%
$10M ARR
~7%
$20M ARR
~3.5%
$50M ARR
~1.4%
$100M ARR
<1%
The stall reasons

Eight documented constraints explain the cliff.

Eight documented constraints explain why companies fail to climb from $1M to $5M ARR. Turville's diagnostic measures all eight. Turville's system addresses all eight.

01
Founder-Led Sales Ceiling
The founder is the system. Growth caps at founder bandwidth.
02
No Repeatable Sales Motion
Each deal is custom. Inability to onboard sales hires productively.
03
Wrong ICP / Too Broad ICP
Selling to everyone, qualifying no one.
04
Pipeline Math Doesn't Work
Sub-3x coverage relative to ARR target.
05
Forecast Inaccuracy
Variance above 20% sustained.
06
Wrong Sales Hires
Hiring a VP of Sales before a system exists. 70% turnover within 18 months.
07
No Pricing Discipline
Underpricing, discount creep, and no ACV standards.
08
Customer Concentration
Single customer above 20% of ARR.

Turville's diagnostic measures all eight. Turville's system addresses all eight. This is the structural reason 89% of sales transformations fail, and only 11% succeed. The 11% are the ones that install the operating system underneath.

JED Growth Partners — The Fix
The Fix

A structured process built to make your revenue scalable.

Revenue Architecture is not a one-time audit. It is a phased engagement designed to diagnose, rebuild, and sustain predictable growth across your entire revenue system.

Phase I Diagnose
Revenue Architecture Blueprint™

A focused diagnostic that establishes where you win, how you are positioned, and how value converts into revenue. The output is a Revenue Architecture Blueprint™ that becomes the foundation for everything that follows.

  • ICP definition and prioritization
  • Positioning and messaging refinement
  • Pricing and packaging review
  • Sales motion and pipeline assessment
  • Revenue leakage and constraint identification
  • Two-day working session to align on execution priorities
Phase II Rebuild
Pipeline and Revenue Traction

Clarity becomes execution. We build a repeatable enterprise sales motion, install pipeline discipline, and move deals into closed revenue. Founder dependency is removed as the system takes over.

  • Repeatable enterprise sales motion installed
  • Pipeline structure and qualification discipline
  • Target account and expansion strategy
  • Pricing implementation aligned to value capture
  • Partner and ecosystem activation
  • Fractional RevOps and BDR capacity included
Phase III Scale
Scale and Exit Readiness

With the system operating, revenue compounds. The company scales across segments and geographies, expands within enterprise accounts, and becomes positioned for premium valuation outcomes.

  • Scale strategy across segments and geographies
  • Enterprise account expansion and multi-threaded deals
  • Partnership and ecosystem leverage
  • Growth roadmap aligned to the revenue engine
  • Capital readiness for accelerated growth or exit
  • Positioning for strategic buyers and premium valuation
Ready to see which phase fits your business?
Start with a Revenue Blueprint and get clarity on exactly where your growth is breaking.
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